Generate Both Discount Codes and UTM Links for Affiliates

Sometimes, an affiliate might find it easier to send a UTM link than a tell their network about a discount code.

In many platforms, you have to choose whether you want to provide affiliates with discount codes or UTM links–But now you can leave that choice up to the affiliate.

New to Social Snowball, generate both discount codes and UTM links for affiliates at the same time!

It’s easy to set-up in your back-end

If you have existing programs, start by heading to your Programs tab, and select the program you want to apply this to.

Within the program builder page, head to the Tracking Settings section. Select the UTM link option, and then enable the “Apply discount code with the tracking links” toggle. You can now choose a discount type (flat amount vs. percentage of sale) and set the discount value.

Make sure to click Publish to set your changes live!

Now, all past and future affiliates in this program will be created both a UTM link and a discount code.

Providing affiliates with both discount codes and tracking links is a great way to give affiliates more flexibility in how they want to refer customers, all while creating a more accurate attribution system.

If you’re using a program that doesn’t offer you this flexibility, start a 30-day free trial of Social Snowball today.

Categories
News
Published on
December 22, 2022
Written by
Katie Krische
Share
Subscribe to newsletter

Keep On Reading

The Costs Of Running An Affiliate Marketing Program
Affiliate Marketing

The Costs Of Running An Affiliate Marketing Program

You might’ve read these sentences on the internet — including on our blog — during your research around affiliate marketing programs:
5 Ways to Get Potential Customers Talking About You, And Likely To Buy
Ecommerce Tips

5 Ways to Get Potential Customers Talking About You, And Likely To Buy

Word of mouth marketing is one of the most desired forms of marketing. The referrals, trust, and overall brand buzz garnered by customers spreading the good word to prospects are worth its weight in gold.
The Top 9 Skills to Master for Shopify Store Growth
Affiliate Marketing

The Top 9 Skills to Master for Shopify Store Growth

The ecommerce landscape is growing at an incredible rate. Since the pandemic, the number of people shopping online has skyrocketed, leading to increased sales in virtually every industry. In fact, by 2025, experts say that ecommerce revenues will reach more than $7.3 trillion.

Get a flurry of DTC insights with the Snowballin' Growth Newsletter

Catch the latest DTC and Shopify insights, updates, strategies, and more, all directly to your inbox! Crafted with care by our team of former DTC and agency owners.