Within Social Snowball, you now can gift products to new affiliates! This is a huge update for those looking to scale their affiliate and influencer programs.
Why is this important? Two reasons.
First, this allows you to easily seed products to influencers, which can help to increase brand awareness and drive sales. You have the flexibility to choose which products you want to gift, and affiliates can redeem their gift through their dashboard self-serve.
Second, this feature is especially beneficial for creator partnerships, as it enables them to receive the product they need to create content, which can be a great way to establish a mutually beneficial relationship. With product gifting, you can streamline your influencer seeding strategy and create valuable partnerships with creators in your industry.
Sending gifts to influencers can benefit your brand
Sending gifts to influencers is a great way to build relationships and establish mutually beneficial partnerships. When done correctly, it can help to increase brand awareness, drive sales, and establish a loyal following of engaged customers.
When you send gifts to influencers, you can either choose to send them to them as a welcome gift for joining your affiliate program or as a thank-you gift for working with you and referring sales. You can also use it as a way to incentivize them to create content or promote your brand. To automate the process of sending gifts, you can now use Social Snowball to choose which products you want to gift and automatically sends the gift to the influencer.
The biggest difference with our new feature? It allows the influencer to redeem it self-serve.
How one agency uses influencer seeding to drive revenue
Social Snowball agency partner, Kynship, uses influencer seeding as a key part of their strategy. One example: Kynship and Animal House Fitness used product seeding as a way to scale their business from $0 to $1 million with Kynship. Kynship’s first step was to get Animal House products into the hands of influencers by seeding well over 100 influencers with products with no strings attached.
The only investment was the products themselves, there was no other ad spend or marketing strategy expense. Instead of paying influencers for a shout-out, product seeding helped generate a lot of influencer-generated content, free of cost, from people who were authentic product adopters.
Kynship then redistributed this content using Animal House Fitness’s own paid media channels, launching 10-15 new, unique ads every week on behalf of Animal House Fitness that all came from content that was collected. The free content generated from product seeding was used to optimize Facebook and Instagram ad performance and the team never had a shortage of fresh content.
Want to know exactly how they did it? Check out the article on influencer seeding here.
You can start doing this in Social Snowball today
This powerful new feature is perfect for those looking to scale their affiliate and influencer programs. With the ability to send a free product welcome gift to affiliates that join your program, you can easily seed products to influencers, increase brand awareness, and drive sales–Just as Kynship did.
Plus, it’s especially beneficial for creator partnerships as it enables them to receive the product they need to create content, which can be a great way to establish a mutually beneficial relationship. So, don’t miss out on this opportunity to streamline your influencer seeding strategy and create valuable partnerships with creators in your industry–Start a 30-day free trial of Social Snowball today.
To start using this feature, follow our step-by-step guide here.
