Looking to scale your affiliate program on TikTok? Triquetra Health figured out the right strategy by turning their manual influencer outreach into an automated sales engine. Using Social Snowball, the wellness brand was able to integrate their TikTok Shop with their affiliate program, automate the entire process of onboarding, communicating with, and managing affiliates, and set up a multi-tiered program. They were able to turn their word-of-mouth referrals into a high-performing revenue channel.

Using Social Snowball, Triquetra Health was able to:

• Generate over $350k+ in affiliate revenue per month.
• Onboarding 6,246 new affiliates effortlessly.
• Saved 6+ hours per week by automating affiliate management.

“Social Snowball makes affiliate management effortless. Instead of spending hours on manual reach out, I can just send a link and let the system do the work. The Slack support channel is amazing—their team is super responsive, and it feels more like an extension of our team. Plus, their TikTok Shop integration has been a game-changer for scaling our ambassador program.”

Adrianna Ellington, Influencer Community Manager

About the brand

Triquetra Health is a wellness ecommerce brand that offers science-backed supplements that support gut health, metabolism, and overall vitality. Focusing on premium, clinically validated ingredients, their products help customers achieve optimal health naturally.

Challenges: Scaling TikTok affiliates within manual processes and inefficient workflows 

Triquetra Health found it difficult to scale its affiliate and influencer programs as the brand leaned heavily into TikTok as a primary growth channel. They faced too many challenges:

Missed opportunities for organic word-of-mouth growth: While many customers were already using and loving Triquetra Health’s products, there was no clear or simple way for them to promote the brand and earn commissions. 

“We knew people were already using our products, but they didn’t always know they could promote them and get rewarded for it. We wanted to make that process easier and more accessible.”

Manual TikTok scraping: The team would spend a lot of time scrolling to find potential affiliates, a process that was both time-consuming and inefficient. This limited their ability to scale and often left promising affiliates undiscovered.

“At one point, I was spending hours just scrolling TikTok, trying to find people who might be using our products. It wasn’t sustainable.”

Inefficient management of existing influencer and ambassador partnerships: The team handled outreach and onboarding manually, leading to an overwhelming influx of emails and fragmented communication. This slowed down the process of bringing on new affiliates and nurturing existing ones.

“We’d get so many emails from people interested in partnering, and responding to all of them manually just wasn’t scalable.”

Incompatibility with existing tools: The tools that Triquetra Health had been using also didn’t align with their TikTok-first strategy. Grin came with higher costs and lacked the flexibility that the brand needed to scale their affiliate program efficiently. 

Complex payout management: Without an automated system, handling affiliate payments was a manual, time-consuming process, leaving room for errors and delays.

To scale their affiliate program and fully tap into TikTok’s potential, Triquetra Health needed a more streamlined, efficient solution—one that could automate manual processes, simplify affiliate management, and help them discover creators already promoting their products. That’s when they turned to Social Snowball.

Learn how you can set up your TikTok Shop affiliate marketing program.

Solution: Streamlining affiliate growth through TikTok Shop

Automation was the real game-changer for the brand’s affiliate marketing growth. Leveraging Social Snowball’s seamless integration with TikTok Shop, Triquetra Health automated multiple parts of their workflow: 

• Discovery of affiliates who were already using and promoting the brand’s products.

“This way, it’s just people that could be using our products—TikTok affiliates we didn’t even know about—finding us organically. And now, they can promote and earn without us having to manually search for them.”

• Onboarding and activating new affiliates— assigning them unique referral codes, and getting them started.
• Communication to build affiliate relationships, using email flows that allowed targeted outreach and follow-ups.
• A streamlined payout system allowed affiliates to choose their preferred payout methods, delivering a positive experience.

“Before Social Snowball, payouts were a pain. I’d have to track everything manually, and that took up hours every week. I haven’t even done a payout yet because it’s so hands-off. I love that affiliates can pick how they want to get paid, whether that’s PayPal, gift cards, or something else—it just works.”

The brand built and automated three distinct affiliate programs, each tailored to different customer segments:

1. Referral Program: Open to all customers, this program automatically assigns referral codes, enabling anyone who loves the products to promote them and earn a 15% commission.
2. Ambassador Program: Focused on high-performing affiliates, ambassadors receive free monthly products, a higher 20% commission, and access to an exclusive community with five dedicated coaches who run team training sessions and offer content audits.
3. Loyalty Program: Targeted at existing customers who had made two or more purchases in the past six months, this program gave loyal fans the chance to become affiliates with referral codes that could be used multiple times.

“The ability to segment and run different programs was huge for us. We could reward casual affiliates while also nurturing our top performers with extra perks and community support.”

Triquetra Health also benefited from dedicated support from Social Snowball’s team through their shared Slack channel. This real-time communication allowed them to quickly customize programs, troubleshoot issues, and maintain a strong collaborative relationship.

“The Slack channel has been amazing. I can pop in with a question, and their customer success team responds right away. It feels like working with friends, not just another software company.”

Results: $350K+ in Revenue and 6K+ New Affiliates in Just One Month

By centralizing their affiliate efforts, automating key processes, and strategically designing their programs to cater to different audience segments, Triquetra Health turned its affiliate program into a high-performing, automated revenue channel. 

In just one month, the brand generated over $350K in affiliate revenue, with 5,260 orders directly tied to affiliate-driven sales.

"Just from our default program—literally people who were already using our products but we had no idea about—it's driven $43,000 in two weeks. It was beyond what we expected."

One of the most impactful results was the addition of 6,246 new affiliates, all onboarded automatically through Social Snowball’s seamless signup process.

The affiliate marketing tool also reduced operational strain significantly, freeing up 6 hours per week that were previously spent manually managing outreach and affiliate onboarding.

"Instead of spending hours every week manually searching for and reaching out to affiliates, I can now see all the creatives in one place and instantly identify who to bring into our ambassador program."

Triquetra Health’s affiliate program now operates at scale, efficiently bringing in new customers and reducing acquisition costs—all while building a stronger, more engaged community.

Ready to scale your TikTok Shop affiliate program and unlock more growth for your ecommerce brand?

Establishing a TikTok Shop affiliate program requires you to set up a well-structured program, streamlined onboarding, and automated payouts. Once you start attracting affiliates and driving sales, engage with TikTok content from your affiliates, continuously analyze their performance, and optimize your strategy to maximize revenue.

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